Unicode Trademark and Logo Policy
The Unicode logo may only be used with the written consent of the
If you wish to indicate with a banner that your site supports or
uses Unicode, please use the
If you wish to use the original Unicode logo,
please contact the
Unicode office for application materials and permission to
reproduce the logo. There is no charge or licensing for a
non-commercial purpose. Vendors may apply for a license to use the
logo in conjunction with commercial products.
Non-Commercial Use of Logo
Non-commercial use is when the logo is used as an illustration or
design element directly accompanying a description of the Unicode
Standard or the Unicode Consortium. Examples of non-commercial use
- an article about the Consortium and/or the Unicode Standard;
- a sidebar on the Consortium and/or the Unicode Standard within
a more general article;
- a news report on the Consortium and its activities.
The logo may not be used for product reviews or descriptions
without a license.
There is no charge for non-commercial use of the logo.
Commercial Use of Logo
The Unicode Consortium licenses its logo for one class of
commercial usage: in marketing collateral, product announcements,
product reviews or descriptions, packaging, and advertising copy, to
designate that the manufacturer certifies that the product supports
the Unicode Standard.
The only Web references allowed are as direct links to Unicode
Inc.'s web site at http://www.unicode.org. " Splash-Screen"
usage of the Unicode Logo will be allowed provided that the Online
End User License, About box, or the like, states the nature of the
Unicode Logo license.
A license applies to a specific product or product revision, and
is for a fixed 2 year period. The Unicode Consortium may revoke the
license for failure to comply with its terms and conditions.
Royalty Free Logo License
The license is free of royalties, but there is a one time
application fee of US$25 per product.
Please contact the
Unicode Office for application materials. Any direct costs above
$25 (e.g., for special delivery) will be billed to the applicant
Use of Trademarks of The Unicode® Consortium
1. Trademark Importance
All companies benefit from proper use of trademarks. This guide
will assist you in ensuring the proper use of the Unicode®
Unicode™ - when referring to the
Unicode® - when referring to the
Unicode Consortium and the Unicode Logo.
2. Product Names
The Unicode mark MAY NEVER be incorporated as part of a product
or service of another company. You may not include "Unicode", or any
potentially confusing variation in the name of your product.
3. Packaging and Advertising
You may note the compliance with, or support of, your application
program for the Unicode™ Standard on packaging, collateral material,
or advertising (but do not include "Unicode" in the product name).
You should use phrases such as "compliant with", "supporting", or
"for" the Unicode Standard. Here are examples:
||DO NOT SAY
|XYZ for the Unicode™ Standard
|XYZ for Unicode™
Correct reference to the Unicode mark includes:
(i) using the symbol "™" (or "®" when referring to the Unicode
Consortium) with the mark Unicode. The symbols should be placed next
to the last letter of the mark, at the upper right, or at the
(ii) placing the generic product name, "the descriptor," immediately
after the mark. The descriptor for Unicode is "Standard" or
(iii) including one of the attributions described in Section 5,
Attributing the Trademark of the Unicode Consortium on such
4. Always Use Marks as Proper Adjectives
Trademarks identify a company's goods or services. A trademark is
a proper adjective that modifies the generic name of a product or
service. The Unicode mark identifies The Unicode Standard and the
Proper Adjective Generic Name or Descriptor:
5. Attributing the Trademarks of the Unicode
The following footnotes should appear on material which bears the
trademarks of the Unicode Consortium:
The footnote should read:
Unicode™- "Unicode is a trademark of Unicode, Inc."
Unicode® -"Unicode is a registered trademark of
The Unicode Logo "Unicode and the Unicode Logo are
trademarks of Unicode, Inc."
6. Do Not Combine the Trademark with an Improper
"Unicode" is the mark used to identify the Standard (or the
Consortium). Application programs designed to support the Unicode
Standard are not "Unicode applications," but rather application
programs for the Unicode Standard.
||DO NOT SAY
|Application(s) for the
|User of the Unicode™
7. Do Not Use Trademarks as Possessives or in
||DO NOT SAY
|Characters in Unicode™
|I ordered two copies of
||I ordered two Unicode™
8. Do Not Abbreviate or Create Acronyms
Marks should not be abbreviated. [While this is true for
trademarks, the abbreviation, "Uni-" is sufficiently generic as to
not be protected.]
9. Company Names
Marks SHOULD NEVER be incorporated in another company's names
(whether a corporate name or d/b/a) to avoid confusion in the
||DO NOT SAY
when referring to the company name of the Unicode Consortium
||XYZ Unicode company
10. The Unicode Logo
The Unicode Logo is the symbol for the Unicode Standard and
The Unicode Logo MAY NEVER BE USED WITHOUT A LICENSE FROM UNICODE,
Third parties implementing products compliant with or supporting
the Unicode™ Standard are invited to
contact the Unicode
office for application materials and permission to reproduce the
logo. Upon acceptance of your application, Unicode can supply camera
ready art and a web ready logo.