UTW 2025

Testing & Quality
AI/ML Localization

AI-Powered Globalization: Streamlining Global Product Expansion with Globalization-Compliant Development

Ritika Mathur, Mario Juarros, Nitin Choweth Vijayakumar

on  Thu, 11:40in  for  40min

Global product expansion presents significant technical challenges, with development teams often spending months retrofitting applications for international markets. Common obstacles include improper locale handling, hard coded flows and RTL/LTR text direction problems that can derail product launches. This session demonstrates how AI-powered development can transform internationalization from a reactive burden into a proactive competitive advantage, dramatically reducing product launch time in new markets by 80% while preventing critical globalization compliance issues.

Through real-world PayPal WorldReady integration scenarios using our in-house SDK, attendees will discover how AI-powered tools are revolutionizing global expansion strategies and enabling consistent globalization standards at enterprise scale.

What This Session Will Cover

  1. Technical implementation strategies for AI-powered globalization solutions
  2. Live demonstration of AI powered solutions that enforce consistent globalization standards across PayPal’s global platform
  3. Emerging opportunities for AI-driven development standards within the Unicode ecosystem

Target Audience

Software engineers, engineering managers, product managers, and localization managers leading product launches in multiple countries. Attendees will gain practical AI solutions for globalization-compliant development and actionable strategies for accelerating global expansion while maintaining Unicode text processing standards.

 Overview  Program