A common approach among U.S. companies in conducting internationalization and localization is to prepare a product for one target market (e.g., Japanese speakers in Japan) while ignoring significant secondary and tertiary markets. Such secondary and tertiary markets may include organizations in the United States using multiple foreign languages, such as U.S.-based multinational corporations or corporate offices, the U.S. government (with over 35,000 foreign language professionals), local and state governments, libraries, universities, translation companies, publishing houses, and international organizations. These markets may also include foreign government offices working with multiple languages, or offices of non-U.S. multi-national corporations in other countries (e.g., a Japanese site in Latin America). Often, there are different requirements, such as the desire to use an interface different from the language in the application (e.g., an English interface, but an ability to type Arabic documents), or to use cultural symbols or time zones different from the language of the native culture (e.g., using U.S. dollars with Korean). This presentation discusses the size and location of such secondary and tertiary markets, requirements for these markets, and cost-efficient means of providing localization and support to meet these additional requirements, and provides examples of successful implementations.