Global Value Content Chain
Donald DePalma, President, Common Sense Advisory, Inc. USA

Intended Audience: N/A

Session Level: Beginner, Intermediate, Advanced

Internationalization, localization, and translation present a paradox to most organizations. While they enable organizations to tailor their products, websites, or marketing to other countries, these disciplines receive less funding and visibility than their importance would call for.

Based upon research published earlier this year, this presentation defines "global content value chain" as a corporate strategy meant to align business needs with technology infrastructure based upon the changing value of information. Attendees will benefit from an understanding of the requirements of the global content value chain and walk away with an overview of the software solutions that they can use to create, modify, use and manage content for multiple international markets. Technologists will gain the vocabulary and familiarity with business concepts to talk to budget makers on their own terms.