Localization
Plenary
Fonts
Developing Typefaces for the Internationalization of Brand Discourse
Bianca Berning, Chorong Kim, Mint Tantisuwanna, Liang Hai, Jérémie Hornus, Mark Jamra, Neil Patel
This panel gives a voice to key players in the typography industry to talk about their experience in developing global solutions for the world’s scripts. Beyond technical proficiency, this work requires a deep understanding of the visual logic and cultural identity of each writing system, while ensuring consistency across multilingual type families and brand ecosystems. These may include custom fonts, branding, or multi-script retail typefaces. Panelists will speak across their work in European, Asian, and African markets from vantage points ranging from independent foundries to multinational corporations.